Fuel of Norway
21/08/2024
The story of Fuel of Norway started with reflections from some of the world's best cyclists on what they wanted and what was a challenge in sports nutrition. Gabba Rasch, who is today the sports director of one of the world's biggest cycling teams, UNO X mobility, has used all his experience together with the best expertise in Norway to develop unique products. FoN started in earnest in the summer of 2018 and the first products were ready for sale in January 2019. After this, they have developed several unique products and what they all have in common is that they must be better, healthier and tastier than their competitors.
Fuel is today chosen by a large part of Norway's best athletes, teams and federations.
Pure energy. No bullshit